This poster want to give a feeling of a missing person's ad -  in its' simplicity and ordinary tone of design.
 This portrait is very descriptive and works almost as the brand identity of the ministry. The upside-down quotations marks communicate the essence of the ministry's work as they communicate that the minister himself does not speak but he quotes to sources in the printed media.
The placement on top of the eyes refers to being blind and in denial. It wasn't me!
It wasn't me exhibition with words as the minister did not write the texts, It wasn't him. All the texts gathered to this exhibition are copy-pasted texts from the Namibian media, and one poster is a quote from the South African media.
The texts are for example simple sms's from an individual or article in the newspapers. Ministry takes them to a gallery space and they move the the context of design and art. An individual person's comment in an Art Gallery!
This project, like the Love Matters in Art, uses low key methods, standard paper sizes, b-w printing, hand stamps. The visual language refers to ordinary life where 'fashionable', glossy papers and expensive lavish lifestyle thinking are not found INTERESTING.
The whole of the Ministry stands together in saying that unconscious consumerism, materialism and want for a superficial lavish lifestyle are for the blind and the unconscious.
There should be more respect for the nature and hum,ans should become HUMANistic and sensible.
Nietzsche has said that only individuals have the sense of responsibility.  Ministry interprets this statement so that an individual should take accountability and responsibility of their doings.
If this was the case the world would be a more beautiful place. Of course this is a mere Utopia, as we can read from the news now exhibited in the Omba Gallery.